Xinhuadu Technology - Providing Full-Path Marketing Solutions for Brands

Xinhua Du Technology Co., Ltd

Xinhua Du Technology Co., Ltd. (SZ.002264) focuses on the main business of Internet marketing, with its wholly-owned subsidiary Jiuaizhihe as the operating entity. It is committed to maximizing customer business value through one-stop digital marketing integration solutions and services, enhancing customers' Internet brand influence, and increasing e-commerce market share.

Over 50 TOP brands in the FMCG industry

Self-developed big data system has connected over500,000+online product data

Warehousing and logistics cover the whole country, supporting an annual shipment volume of3 million orders

Our Core Business

Delivering comprehensive services grounded in long-term brand value

01-Omnichannel E-Commerce Operation Service

Efficiently build Internet plus sales channels for partner brands, deeply explore and dynamically analyze industry and store operation data, and provide full-chain, one-stop, and omni-channel e-commerce operation services.

02-Product Development And Customization Services

Based on our cross-industry and cross-category service advantages, as well as our deep insight into consumers, we continuously develop high-quality alcoholic beverages tailored for consumers, meeting the needs of the brand's online strategic development.

03-Digital Marketing Services

Based on data research and rooted in insights into consumer psychology and behavioral trajectories, we facilitate the path from volume to traffic for brands, empowering brand asset accumulation and value growth.

Omnichannel E-Commerce Operation Service
Product Development And Customization Services
Digital Marketing Services

Luzhou Laojiao
Consumer Operation

Since taking over the consumer operation business of Luzhou Laojiao in 2013, we have maintained the top position in terms of consumer base and member enrollment quantity among liquor brands on JD.com for five consecutive years. Our total membership and member GMV contribution rate rank at the top of the Baijiu category.

Yunnan Baiyao
Product Structure Redesign

Combining market development trends and brand insights, we have helped Yunnan Baiyao achieve a product structure reshaping from "focusing on single products" to "diversified sets". The product matrix has been further enriched, and the popular sets have consistently ranked on JD.com's oral care gold list, and have been ranked as the top 1 in JD.com's self-operated oral care category for nine consecutive years.

Tmall Supermarket
Big-name Couple Day

"Yili×P&G" is a mega-brand crossover collaboration, with two powerful brands joining forces. They ignited the Winter Olympics marketing campaign through light interaction tailored to the interests of the target audience. Leveraging the momentum of the Winter Olympics and top-tier resonance, they enhanced consumer experience and empowered brand communication with tens of millions of exposures.

Our Core Business

Delivering comprehensive services grounded in long-term brand value

Omnichannel E-Commerce Operation Service

Product Development And Customization Services

Digital Marketing Services

Omnichannel E-Commerce Operation Service

Product Development And Customization Services